We draw from dozens of creative traditions to create experiences to be lived, relived, and retold. For something to really work in VR, it must do more than titillate: it must be personal, it must encompass human experience, and it must delight.
_You need an agency built around VR, and consistently current with the ever-changing ecosystem.
_You need people to break new ground for you, not just repackage trends from older media.
_You need to connect with your audience, and give them experiences to cherish.